My wife always told me that Al Dente Risorante, which is located right down the road from her old townhouse in Piscataway NJ, is a fancy place to eat. When visiting their site to see their menu, it looks like a typical Italian restaurant for a moderately more expensive pocketbook.
But I’m not focused on the food since I’ve never actually eaten here before. I just grabbed the business cards a couple of times when picking up Chinese to add to my collection. At some point in the past year and a half, Al Dente changed their business card from the one on the left to the one on the right. And to be quite honest, I feel like it was not a change for the better.
Here are the key differences and what I think:
- The font: The new business card feels cheaper because the old one’s font pops out. The new one just looks like it was printed out, but that’s probably because of the next element…
- The wine glass: I understand that Al Dente an classier Italian restaurant and drinking wine is synonymous with eating that cuisine. I don’t think putting it on the card makes your Ristorante feel any classier.
- The tagline: “Great company, great wine, great food” is the one part of the card I actually think is an improvement. It’s good to make your restaurant stand out from the pack with your card and a tagline does just that. I guess that’s the reasoning for the wine glass, but that was a fail.
- The styling: If you implemented the tagline on the old card, it could still stick out with a different font color or style. But the Al Dente Ristorante name is the same unique font style, which I like.
Just because the card is different doesn’t mean I wouldn’t eat there. Maybe I will one day… but probably not.
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