SEO Specialist, Manning Advertising, August 2014-present

•Organizing a company-wide geotargeted analysis strategy for new clients
•Maintaining local SEO strategies for 20-25 clients in the automotive industry
•Checking organic website traffic trends with Google Analytics and Webmaster Tools, changing priorities as needed
•Creating and optimizing online content including website pages and blogs using Google’s best SEO practices
•Posting to clients’ Facebook accounts 3-4 days per week with relevant local and brand content

Account Executive, lotus823, October 2013-June 2014

•Developed and applied customized integrated marketing strategies for clients in the audio, AV, furniture and medical industries while staying within budget
•Generated monthly traffic reports for clients using Google Analytics and Webmaster Tools
•Created and optimized content including blog posts, static website pages, social media posts, metadata, news releases and digital assets such as videos, images and PDFs
•Communicated with clients regarding their integrated marketing strategy

Project Manager, PCG Digital Marketing, April 2013-October 2013

•Researched, planned, implemented and sustained customized digital marketing strategies for multiple clients in the automotive industry while staying within budget
•Created organic SEO/keyword reports for clients using results from Google Analytics and Webmaster Tools
•Reviewed Internet reputation, local SEO assets and social media presence to enhance digital marketing strategies for clients
•Communicated with internal teams to ensure projects are completed in a timely manner with optimal quality

Content Writer, PCG Digital Marketing, March 2011-April 2013

•Created content including press releases, blogs, main site pages, footer text and paid search landing pages using SEO strategies
•Published content onto WordPress sites, public relations sites, social media sites and car dealer site platforms
•Researched and implemented best SEO practices for Google
•Assisted in training new employees on the content team

Freelance Writer, Gutenberg Communications, April 2011-August 2011

•Wrote byline articles on behalf of clients in the technology space
•Placed articles in top-tier and technology trade publications including Wall Street Journal and Enterprise Features
•Participated in brainstorming sessions with PR agency and clients to develop story ideas

Freelance Proofreader, Ritta and Associates, June 2010-March 2011

•Proofread marketing materials, including brochures and product booklets
•Researched and compared competitor product statistics

Associate Editor, Advantage Business Media, June 2008-March 2009

•Wrote and screened contributed articles for the Industry Focus section of Electronic Component News (ECN) Magazine
•Composed, edited, and proofread articles about new products
•Published articles in print magazines, on webites, and in e-newsletters
•Authored a weblog for Wireless Design & Development’s website
•Posted product and industry news to ECN Magazine’s website via Ektron content management system
•Formatted articles for print using Adobe InDesign

Content Writing Intern, Entertainment Image Consultants, May 2006-August 2006

•Researched, edited, and wrote content for websites in AP format
•Employed search engine optimization techniques for writing content

Production Assistant, Raindance, September 2005-December 2005

•Reviewed promising scripts for future development
•Assisted in teaching the Write and Sell the Hot Script two-day screenwriting course
•Assumed production responsibilities for the Raindance Film Festival and the British Independent Film Awards